CARS Exhibitor Theaters

Whether you do major mechanical repair in your collision repair facility, or minor ... take advantage of this free training while you're shopping the CARS exhibits.
Exhibitor Theaters have been designed for exhibitors to lead their own education/training on the exhibit hall floor ... FREE to all registered attendees! Come ready to learn as the following sponsors provide cutting edge information on their newest processes and products.

Exhibitor Theater 1
Thursday, November 5
10:30am - 11:15am and 1:30pm - 2:15pm		SESSION 1 Smart Marketing: Make decisions based on data not assumptions You don’t know your customers as well as you think you do. A limited marketing budget should not be wasted on guesses, not when there are ways you can determine exactly to whom you should be marketing. Understanding who your best customers really are –knowing where they come from and what kinds of things motivate them – gives you control over your marketing and, ultimately, success. That kind of control also gives you the tactical advantage when negotiating with salespeople from media companies. The essence of effective marketing is to know who your best customers are, determined by the data not an educated guess. Then, using that data, you can learn how best to communicate with your current customers and how to locate and attract new customers who are like the ones that support your business best. Complicated sounding terms like “data mining” and “customer data profiling” and “data modeling and segmentation” all speak to this basic and relatively simple concept. But these methods have to be put to proper use. This session will help you understand the principles at play when digging into your customer demographics and database, giving you some mastery over a marketing resource you already own.

12:00pm - 12:45pm and 3:00pm - 3:45pm		SESSION 2 If You Can’t Measure It, Don’t Do It. ALL marketing and promotions can be measured in today’s digital world. Learn how to think differently about ROI. Calls generated, page-views, unique visits, clicks, lead generation, CRM, loyalty programs, service reminders, newspaper, radio, yellow pages, flyers… the one thing all media has in common is the responsibility to answer one simple question: is it working? That’s it. If you spend $X on any campaign, does that campaign produce results that are greater than the value of $X? In this session we will examine some of the tracking, measurement and reporting tools available to shop owners and service industry marketers that will allow them to answer the age old question: is my advertising working?

Friday, November 6
10:30am - 11:20am		MailBOX Marketing...Making it Payoff presented by Gary Gunn, ASL Automotive Service Leaders Today more than ever, people enjoy getting real mail over email. Greeting cards have never lost favor and now you can learn how to affordably manage a greeting card program to find new customers and keep old ones coming back and referrring their friends and relatives.

11:30am - 1:20pm		$even $imple $teps to $elling Transmission Services, Repairs and Remans presented by Dean Kuhn, Thom Tschetter Certified Transmission These techniques will work for selling all types of major jobs…not just Transmissions. Selling Major Jobs requires skill, understanding and a process to help the customer make an informed decision.

1:30pm - 2:50pm		Proper Pay - Proper Results presented by Maylan Newton, ESI - Educational Seminars Inc. A comprehensive look at the pitfalls associated with a poorly designed pay plan-versus- the Benefits of a WIN/WIN pay plan. How a properly designed and executed pay plan can energize your production team, boost morale and production, and increase your bottom line.

3:00pm - 3:50pm		Did You Know? / So What Does it All Mean? presented by Scott Johnson, ProfitBoost Software The Numbers You MUST Know and Understand to Thrive. There are certain key indicators that can quickly and accurately identifiy areas of your business that need attention. Not knowing and/or ignoring these numbers can make or break your business. Learn what they are, what they mean, and what you can do about it.

4:00pm - 5:00pm		Internet Marketing – More Clicks and More Customers! presented by Danny Sanchez, Auto Shop Solutions Danny Sanchez, an AMI instructor and Google™ Certified Professional will deliver powerful secrets to advertising on the internet. Learn about website design tips, search engine optimization and search engine marketing, what works and how to use it to drive quality customers to your shop. Don’t miss this powerful presentation!


		ContactPoint provides the tools and support for you to increase sales. Founded in 2001, ContactPoint’s Mentor system provides training, call recording, call scoring, coaching and analytics designed to triple sales close ratios. Their patented system has been deployed globally across hundreds of locations in the automotive service, tire, auto glass, hospitality, and equipment rental industries. Visit us in Booth C9023! Saturday, November 7 9:00 a.m. Sales Training for Service Reps 10:00 a.m. Track Advertising Effectiveness 11:00 a.m. Telephone Doctor: Customer Service Skills 12:00 p.m. Coaching as a Sales Manager 1:00 p.m. Use Mystery Shopping Calls to Manage Quality 2:00 p.m. Use Outbound Calls to Build Sales

Exhibitor Theater 2
Thursday, November 5 and Friday, November 6
10:30am 11:30am 12:30pm 1:30pm 2:30pm 3:30pm 4:30pm		Loss of Tension in the Accessory Dive Belt System Can Create Problems for You! New “Industry Changing” Information by Gates Corporation One of the most significant investments you can make during this years show is visiting the Gates booth #C9321/ Educational Theater #2! You will learn about new, “Industry Changing” information concerning the Accessory Belt Drive System!

The serpentine belt is one of the most important parts under the hood of today’s vehicles. Its specific job is to transfer power from the crank pulley to all accessories in the Automatic Belt Drive System (ABDS) which it does through a tension / wedging process. On average, a serpentine belt will cycle over one hundred million belt revolutions depending on the length of the belt during its life cycle. Power-hungry accessories such as alternators, air conditioners, power steering and water pumps place a tremendous load on the system as they cycle on and off. A slipping belt through loss of tension can be one of the worst things that can happen to the Automatic Belt Drive System creating problems such as: -- Reduced cooling capacity from the fan -- Poor charging from the alternator -- Reduction in performance from the A/C -- Creates and conducts heat into the components and its bearings -- Facilitates pulley wear -- Reduces overall belt life -- False Codes / Check Engine Join us and learn: --Belt technology has changed and so has the inspection techniques --How loss of belt tension affects every accessory in the ABDS system and where this loss comes from. --How to effectively use the new belt wear tool from Gates to inspect for loss of rib material in the belt --Gain understanding of the importance the tensioner plays in the system along with how to identity specific failure modes associated with it. If you truly would like to increase your profits while eliminating comebacks and unneeded warranties then Gates Corporations “Industry Changing” information is the stop for you.

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