ASRW PRESS CONTACT:
Shelby Hausler
(888) 529-1641 / (972) 536-6318
www.ASRWevents.com

FOR IMMEDIATE RELEASE

Noted Social Media Expert Chris Brogan Selected as Keynote Speaker

Dallas, TX/Aug. 9, 2011 – Automotive Service and Repair Week (ASRW), in conjunction with DuPont Performance Coatings, announced today that noted author and journalist Chris Brogan will headline the Opening General Session at ASRW 2011. The Opening General Session will take place Thursday, Oct. 6, from 8:30 a.m.-10 a.m.

Brogan, who is also a marketing consultant and frequent speaker about social media marketing, educates businesses and organizations on how social software aligns with their strategies. He is the president and CEO of Human Business Works, an education and community company. He consults and speaks professionally with Fortune 100 and 500 companies such as PepsiCo, Microsoft and more on the future of business communications and social software technologies. He is the New York Times bestselling co-author of Trust Agents, and a featured monthly columnist at Entrepreneur Magazine. Brogan’s blog, chrisbrogan.com, is in the Top 5 of the Advertising Age Power150. He has over 11 years of experience in online community, social media and related technologies.

“Technology and the advent of social media in particular have changed the way we all do business, so we feel Chris Brogan is not only a timely choice for this year’s keynote presentation, but an extremely relevant one,” said Harry Hall, DuPont North America Sales Manager – Refinish. “Brogan has become a leader in his field through his innate use of technology and connecting it to business, which parallels DuPont Performance Coatings’ philosophy of innovation as a leader in the collision repair industry.”

Brogan’s keynote presentation will focus on small business solutions, sales, lead generation and specific strategies – all as they relate to the use and implementation of social media.

“We carefully selected Chris Brogan this year and feel his presentation will be a highlight of ASRW,” stated Ron Pyle, ASA president. “Attendees can expect an entertaining and engaging presentation and also to walk away with ideas and solutions they can easily implement as soon as they get home.”

Tickets for the Opening General Session are included in the purchase of a Super Pass or may be purchased online for $25 before the early-bird deadline of Aug. 9; $35 after.

About the Events
Many new show features are currently in development for ASRW 2011. Online registration is now open and offers various package options starting at $210 and Expo registration available for just $15 until the Aug. 9 early cut-off. Online housing registration is also open, and provides a variety of hotel options within the vicinity of the Orange County Convention Center.

ASRW includes the International Autobody Congress & Exposition (NACE) and the Congress of Automotive Repair & Service (CARS), which makes it the industry’s leading event for dedicated professionals to conduct business, network and engage in industry issues. It is scheduled for Oct. 5-8 at the Orange County Convention Center in Orlando, Fla. The Tradeshow News Network (TSNN) recognized ASRW as a 2010 Top 250 U.S. trade show.

NACE – the world’s collision repair event – represents the only B2B event of its kind specifically designed for collision repair industry professionals from around the globe. NACE features a comprehensive educational Conference and Exposition with hundreds of diverse exhibiting companies displaying the latest equipment, products, services and technology available to today’s collision repair industry.

CARS – the premier event for automotive service professionals – features a high-quality education lineup led by industry leaders, along with an exhibitor showcase of automotive service and repair related equipment, products and services.

The ASRW media center is sponsored by searchautoparts.com/ABRN.

For additional information, contact Hanley Wood Exhibitions at P.O. Box 612128, Dallas, Texas 75261-2128, call (888) 529-1641 or (972) 536-6444, or visit www.ASRWevents.com.

About the Sponsor
The Automotive Service Association (ASA) is the sponsor of ASRW and two of its shows, NACE and CARS. ASA is the largest international not-for-profit trade association of its kind dedicated to and governed by independent automotive service and repair professionals. ASA advances professionalism and excellence in the automotive industry through education, legislative representation and member services. Its international membership base includes numerous affiliate, state and chapter groups from all segments of the industry. For additional information about ASA, go to www.ASAshop.org. ASRW, NACE and CARS are produced by Hanley Wood Exhibitions.

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