Press Release - Registration Champions
ASRW PRESS CONTACT: 
Shelby Hausler
888-529-1641 / 972-536-6318
www.NACEexpo.com
www.CARSevent.com
FOR IMMEDIATE RELEASE
Registration Champions Named from ASRW 2011
Dallas/Nov. 1, 2011 – Automotive Service & Repair Week (ASRW) is pleased to announce I-CAR and R.M. Andress as the overall winners of a new exhibitor marketing initiative launched earlier this year, which encouraged all exhibitors to send invitations to attend ASRW to their customers and prospects. A total of 51 exhibitors participated in the program called Exhibitor Invites.
Among the participating exhibitors, I-CAR sent the largest number of invitations. R.M. Andress received honors for the most attendee registrations as well as the largest number to actually attend the show. Goff’s Enterprises won the ‘Best of Show’ award in recognition of their early adoption of the new marketing tool.
Show management subsidized Exhibitor Invites to provide an even greater value to companies who invested in ASRW 2011 by exhibiting in the event. The online system allowed each exhibitor access to a secure website and the ability to customize and send invitations to their customer and prospect databases.
“Statistically speaking, it’s more meaningful for attendees to receive a personalized invitation to the show from an exhibitor than to register on their own, and they’re 4 percent more likely to attend,” said Lindsay Roberts, ASRW show director. “Our exhibitors really stepped up to the challenge with this new program, and their efforts were another component to the success of our 2011 event.”
ASRW plans to utilize the system for the 2012 event scheduled for Oct. 10-13 at the Morial Convention Center in New Orleans, La.
About the Events
ASRW includes the International Autobody Congress & Exposition (NACE) and the Congress of Automotive Repair & Service (CARS), which makes it the industry’s leading event for dedicated professionals to conduct business, network and engage in industry issues.
NACE – the world’s collision repair event – represents the only B2B event of its kind specifically designed for collision repair industry professionals from around the globe. NACE features a comprehensive educational Conference and Exposition with hundreds of diverse exhibiting companies displaying the latest equipment, products, services and technology available to today’s collision repair industry.
CARS – the premier event for automotive service professionals – features a high-quality education lineup led by industry leaders, along with an exhibitor showcase of automotive service and repair related equipment, products and services.
For additional information, contact Hanley Wood Exhibitions at P.O. Box 612128, Dallas, Texas 75261-2128, call (888) 529-1641 or (972) 536-6444, or visit www.ASRWevents.com.
About the Sponsor
The Automotive Service Association (ASA) is the sponsor of ASRW and two of its shows, NACE and CARS. ASA is the largest international not-for-profit trade association of its kind dedicated to and governed by independent automotive service and repair professionals. ASA advances professionalism and excellence in the automotive industry through education, legislative representation and member services. Its international membership base includes numerous affiliate, state and chapter groups from all segments of the industry. For additional information about ASA, go to www.ASAshop.org. ASRW, NACE and CARS are produced by Hanley Wood Exhibitions.
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Automotive Service & Repair Week (ASRW) was created in 2008 with the overall goal of bringing together buyers and sellers of automotive products and services in one venue that includes both education and trade show activities. ASRW continues to grow and include activities for other organizations' industry segments and events with the goal of creating a "mega" service and repair event that will touch all aspects of the automotive service and repair industry.
